How To Elict Emotional Responses To Influence - Awesome!

There's a very strange mental bias that allows palm readers and psychics and truism to flourish. The mind tends to look for "hits" rather than "misses" and also tends to focus on what has been mentioned most recently. It's a combination of recency bias and confirmation bias.

For example, if I ask you if you feel happy today or think past the sale and ask you to what degree do you feel happy today, you have to access all of the mental associations of the word "happy" which probably will at least somewhat trigger an imaginary representation of what it means and may in fact trigger more happy feelings. If I ask you the opposite, you can imagine less positive emotions.

 If a palm reader one day says that you tend to be lazy, you will think of all the instances in which that characterization may fit you. If he comes back later and talks about how there are times in which you are tenacious and persistent you will tend to think of the times in which you were persistent or work ethic.

A very high percentage of people responding to specific lines of questioning will say yes.

The only way to really try to reduce bias when asking a question is to say "how happy OR unhappy are you" "how lazy or persistent are you. Or perhaps on a scale of 1 to 10 with 1 being lazy and 10 being active would you describe yourself.

But if you can accidentally create a response bias, you can intentionally create it through the understanding.

Open endeed pictures and stories that would make someone feel in a particular way can elicit an emotional response.

If you ask someone "do you consider yourself useful?" they will answer yes, by which you can then ask them if they would mind doing something useful for just a minute then proceed to try to promote your charity or ask them to create a survey. You can ask them if they feel helpful or adventurous as well, the key is having your request being consistent with the question.

This is one key aspect to PRE-suade as mentioned by Robert Cialdini in his book PRE-suasion.

You can also elicit a negative emotional response just before you present the solution to alleviate that negative emotion. (Humans tend to seek to avoid pain more than they seek pleasure.)

One of the problem with negative emotions is you don't want to associate it with your product or brand itself. It's not a good long term strategy to "fearmonger", but it can influence on a short term basis if you contrast it with a positive emotion and somewhere in the headline use phrasing that suggests the content will negative and then contrast it with a positive. Additionally, people may just click away from your site. SO you have to put it in context, not dwell on it, and convince them that you're going to teach them a technique that will bring positive emotions like amusement, joy, laughter, etc. That you will bring them a bright future. There's also liability risks of promising to relieve pain so you don't want to oversell this point directly. It's just one of many useful tools of persuasion to add to the toolbox.

source:https://www.quicksprout.com/2016/11/23/6-neuromarketing-hacks-for-maximum-content-impact/

Story telling with imagery combined with descriptive but open ended words that elicit responses is a great way to induce an emotional state, from which you can then use to lead.

Please be responsible with these tools.

It's useful to inspire people to be better versions of themselves. Be useful and responsible.

The Secret, Powerful Way How To Grow An Online Business Empire

There are secrets involving successful skill development, specifically SEO, persuasion and time management that will skyrocket your chances of success. There is a clear path to learning that will lead to success. You certainly can imagine putting forth work towards your knowledge if it would double your chances of success, yes?

That's the reality of developing skills. If you can stack skills on top of each other, each time you double your rate of success. At least that's the useful rule of thumb that is approximately true. Just saying it's "useful" doesn't inspire continuous action and self-improvement, saying it doubles does.

But as you make the plan to learn, you will gradually begin to enjoy learning more and find more value in it. Finding value in your knowledge requires action, but knowledge is capable of inspiring more action, and you can certainly find yourself more inspired by this fact, can't you.

So if you could get in a kayak and let the stream take you where you want to go, learning is the vehicle (the kayak or raft), and the topic is like the river. The river itself you choose is important, but getting started and making sure you're always on a journey in the right direction is equally, if not more important.

The topic of SEO and marketing is a combination of skills stacked up on top of each other, just like persuasion.

If you can publish good content, have good work ethic, generate attention, inspire others to link, manage websites, understand coding or selecting the right content management source, understand how to incorporate multimedia, convert files, re-purpose content, video marketing, viral marketing and use resources like article directories, other directories, forums, programming, press releases... you probably possess several skills that will make doing SEO much easier.

If you don't know those skills, you can relax as you can just as easily learn those skills as well.

Persuasion is a combination of word phrasing, influence, psychology, reading people, conversation, story telling, and so on.

If I were to want to learn SEO, my top source would be Neil Patel who has several blogs on the topic. He has the Neil Patel blog, as well as the quicksprout blog and crazy egg.

He is fantastic on the topic and has several guides published that are great, particularly the ones on the sidebar of the quicksprout blog.

I suggest getting started with a single guide and following it as you read along.

On the topic of self improvement and skill development, I'd give Steve Pavlina, Tim Ferris, Tony Robbins and Brian Tracy a look.

On the topic of persuasion, Scott Adams has a good persuasion reading list. but if you want just one book, consider Robert Cialdini's book PRE-Suasion.

When certain events align, I am going to basically be going through a massive amount of material and spending a ton of time cramming information while at the same time using that information where possible so that I'm not just learning, I'm actually practicing.

Experience is the best way to learn, which means use what you learn as a guide, but ultimately you will have to do lots of things and move away from the things that don't seem to work as well and journey towards the types of things that do work well.

Imagine you've created a blog on a topic.

You've optimized your site for speed which includes selecting the right webhost and all the technical things of using content delivery network and a wordpress caching plugin combined with the right settings and optimizing the theme and coding for speed.

You've created excellent content on your web page itself.

You've followed along the guides to growing your blog audience and link building and SEO.

The key is to repeat this effort with lots of different topics and keywords and blogs and see which one performs the best in terms of traffic per hour spent (or dollars spent plus the value of your time for actually outsourcing if you chose to outsourced everything) and then repeat the things that work well. What worked well a year ago probably still will be useful, but may not be optimal. The only way to know for sure is to gain experience and constantly test.

Not only that, but repeated action allows your brain to form habits which allows you to do things more efficiently and automatically. In other words, you will get better and faster at getting a new site to the point of development of the old site with all things being equal. All things won't be equal since you will be trying new topics but in terms of actual production as well as the average speed to a certain metric of success you can be confident that improvement is the natural state  given effort, time and repetition.

Once you have the best topic from the list of options you've provided yourself, it's time to make several websites on the topic and test different approaches. From those trial approaches you focus on the one that works the best initially.

Now you can get into more depth and more thoroughly develop web traffic once you've found something successful in the beginning that ideally also aligns with your values and intent and motivations.

Growing a business is about access to visitors first, monetization second. Ultimately though views alone aren't perhaps the best litmus test, they're just an efficient start. Views are a good initial standard to focus your effort one something that is measurably better with the least amount of work. Another standard might look at the total search views of the most general part of your topic possible and see what percentage you capture by dividing your monthly views by the total amount searched. You also may look at what advertisers are willing to pay per click on the subject and just assume a 2% click through rate and based upon your share, project earnings and compare.

Nevertheless, once you have focused efforts proportional to the expected rate of success, you then want to seek earnings by monetization. You can test different methods for the site getting the most views and then rather than put a ton of effort testing monetization of different sites that don't have a ton of views, just copy the most successful of the tested efforts on one topic for all the others.

Once you have a "per view" earnings, you then project the estimated earnings during the test period by multiplying the views during the test period (so all subjects are on equal footing). If you make more projected earnings during the test period or nearly as much, you probably want to spend a little more time optimizing and working on the original subject that you dismissed. Otherwise you probably want to sell off your other websites and let someone else spend their time trying to improve. You can use your money towards what matters the most and generates the most earnings per unit of your time or another standard like growth.

Only the experience of actually going through this stuff is going to allow you to know what works best for your efforts.

There is a massive amount of time that you are going to have to invest working for nothing to very little initially. But the wright brothers worked tirelessly developing a plane that would glide rather than an engine. Once they found out what glided a very lightweight, not so powerful engine was able to fly very well. Meanwhile others who failed had extremely powerful engine but poor design. The moral of the story is not to try to power through a method which won't make much money by putting too much energy behind it. Focus on the right directional aim and maximization per unit of time and THEN power forward with intense focus on what works the best and you'll practically glide your way into success without much effort required.

Of course along the way you'll get better and you'll have more time to test other things again and again.

My journey will hopefully look something like this.
1)Select a few subjects to write about intelligently (TBD)
2)Read and implement guides, creating several websites, one for each subject.
3)Track views and create several more websites on the subject that worked best.
4)Test several methods for that same subject and actually try earning.
5)Apply the best earning methods per time spent on the initial "failures" and compare results through projection of equal effort.
6)Consolidate and focus efforts on the best use of your time. (Potentially sell existing websites)
7)Create additional split tests and continue to work on it.
8)Put a large amount of effort into the focused topic.
9)Repeat, testing the new subjects against the initial controlled experiments, and possibly bring forward the next best topic of all tests if you don't find a new topic or methodology that works better than the first. If you sold it you can start again on the same topic, and in the future don't sell a website that reaches this threshold of results or above but sell everything else below unless you find it difficult to match another in which case you can redefine the threshold for the 3rd best subject after 3 series of testing and so on... Or you may choose to sell all but your second best result knowing you may go back to it later.
10)Work on additional development of skills and implementation and continue learning as you repeat the processes.